The Story of Our Logo
We are often asked how we came up with our logo, specifically what the significance of the Bear is. Most connect the Bear with Barreras, which undoubtedly fits the bill and is easy to associate the image of the Bear with our family name. But for us the Bear has a deeper meaning, tracing back to the very beginning of what is now the Barreras Family Farm.
Mariel and I met in Fairbanks, Alaska where much of our free time was filled with fishing, riding ATVs, and hunting, especially for spring Black Bear. Yes, our very first official dates were spent hunting spring Black Bear surrounded by mosquitos the size of birds, plenty of bear around the bait station, and on occasion a surprise bear standing right next to our ATVs. That is a story you will need to ask Mariel about during your visit.
It was during these early adventures we learned about each other’s dreams. One of our shared dreams was to have a big family. With six wonderful boys and a beautiful princess I think we have fulfilled this dream. The second was a place to leave a lasting legacy for our children, a place to share our joys and experiences with the community around us. We are creating a farm where families and children can fulfill their dreams of living a farm life if for only an afternoon. The Bear represents the beginning of our family, our farm, and the dreams of those around us.
We have had the pleasure to work with a talented local designer, Constance Current. Constance has been a graphic designer and chalkboard artist for Whole Foods Market for the past five years. About three years ago, she started working as a freelance designer for local businesses. She specialize in logo design, product label design, and hand-drawn lettering and illustration. You can follow her and her work on Instagram @cmcurrent and contact her about your design needs at email@example.com!